Vermouth is one of the most misunderstood products in the beverage world. On the one hand, it has a history dating back to the 18th century, complex botanical recipes, and producers who treat each cuvée as a delicate balance between wine, herbs and time. On the other,...
Partner brands
In this section, we present a selection of carefully curated brands and products that, although not part of our exclusive brand range, occupy a special place in our catalogue.
These well-known brands have a unique positioning and complement our premium beverage offering perfectly.
At Ludovico Soranzo, we don’t just go for the obvious. We focus on what works, what surprises, and what builds loyalty.
The Jean Call champagne range and the Crémants de Bordeaux Celene are clear examples of our philosophy.
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Exclusive brand
At Ludovico Soranzo, we carefully select products that not everyone can offer. We are the sole representative of brands that add value and authenticity to the professional channel.
These are brands with character, history and personality that stand out on any shelf or menu.
Blog
The amaro you don’t know: the rebirth of the most Italian category of all
For decades, amaro was the final glass. The drink that arrived at the end of a meal, almost out of habit, without anyone really asking for it. A digestif. A category the industry treated as secondary. And yet, behind those bottles, there was something the market was...
The future of premium distribution: less volume, more discernment
For decades, distribution was measured by a simple and apparently indisputable parameter: more volume, more growth; more points of sale, more success. However, in the premium universe, this logic is beginning to show its limits. Today, we are witnessing a quiet but...



