Exclusive brand

At Ludovico Soranzo, we carefully select products that not everyone can offer. We are the sole representative of brands that add value and authenticity to the professional channel. These are brands with character, history and personality that stand out on any shelf or menu.

Exclusive brand

At Ludovico Soranzo, we carefully select products that not everyone can offer. We are the sole representative of brands that add value and authenticity to the professional channel.
These are brands with character, history and personality that stand out on any shelf or menu.

Blog

Why you won’t find the best vermouth at the supermarket

Why you won’t find the best vermouth at the supermarket

Vermouth is one of the most misunderstood products in the beverage world. On the one hand, it has a history dating back to the 18th century, complex botanical recipes, and producers who treat each cuvée as a delicate balance between wine, herbs and time. On the other,...

The future of premium distribution: less volume, more discernment

The future of premium distribution: less volume, more discernment

For decades, distribution was measured by a simple and apparently indisputable parameter: more volume, more growth; more points of sale, more success. However, in the premium universe, this logic is beginning to show its limits. Today, we are witnessing a quiet but...