At Ludovico Soranzo, we carefully select products that not everyone can offer. We are the sole representative of brands that add value and authenticity to the professional channel. These are brands with character, history and personality that stand out on any shelf or menu.
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At Ludovico Soranzo, we carefully select products that not everyone can offer. We are the sole representative of brands that add value and authenticity to the professional channel.
These are brands with character, history and personality that stand out on any shelf or menu.
The problem isn’t that there’s too much gin.It’s that too many gins are alike. For more than a decade, the category has grown through sheer accumulation. Every season brings new labels: a distinctive botanical, a colourful bottle, an origin story. The category is...
Travel retail is a channel in its own right. It is neither a city-centre shop, entered out of necessity or habit, nor a hospitality experience, even though it adopts some of its codes. Retail in airports, railway stations and on board ships takes place in a distinct...
Vermouth is one of the most misunderstood products in the beverage world. On the one hand, it has a history dating back to the 18th century, complex botanical recipes, and producers who treat each cuvée as a delicate balance between wine, herbs and time. On the other,...
