Blog

Vermouth is one of the most misunderstood products in the beverage world. On the one hand, it has a history dating back to the 18th century, complex botanical recipes, and producers who treat each cuvée as a delicate balance between wine, herbs and time. On the other,...

For decades, amaro was the final glass. The drink that arrived at the end of a meal, almost out of habit, without anyone really asking for it. A digestif. A category the industry treated as secondary. And yet, behind those bottles, there was something the market was...

For decades, distribution was measured by a simple and apparently indisputable parameter: more volume, more growth; more points of sale, more success. However, in the premium universe, this logic is beginning to show its limits. Today, we are witnessing a quiet but...

The needs of today’s market are clear: if you want to be competitive, HoReCa, distribution, and retail clients are no longer looking only for products. Those are relatively easy to find. Their expectations go further. What they need is logistical support, a curated...

In the prestigious Champagne region, there are names that stand for distinction, tradition, and class. Jean de la Fontaine is one of them.And at Ludovico Soranzo, we are proud to hold the exclusive distribution of this maison, which perfectly embodies our philosophy:...

We have given our brand a fresh look with a new logo, narrative, and digital presence to reflect the founder’s 40 years of expertise.

As your trusted partner for the distribution of premium beverages in Italy and abroad, we will once again be visiting the TFWA 2025, the international benchmark event for the duty-free and travel retail sector.

Let’s meet at the TFWA 2025!