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Why you won’t find the best vermouth at the supermarket

Why you won’t find the best vermouth at the supermarket

by jesus.cruz | Jun 5, 2026 | Sin categoría

Vermouth is one of the most misunderstood products in the beverage world. On the one hand, it has a history dating back to the 18th century, complex botanical recipes, and producers who treat each cuvée as a delicate balance between wine, herbs and time. On the other,...
The amaro you don’t know: the rebirth of the most Italian category of all

The amaro you don’t know: the rebirth of the most Italian category of all

by jesus.cruz | May 20, 2026 | Sin categoría

For decades, amaro was the final glass. The drink that arrived at the end of a meal, almost out of habit, without anyone really asking for it. A digestif. A category the industry treated as secondary. And yet, behind those bottles, there was something the market was...
The future of premium distribution: less volume, more discernment

The future of premium distribution: less volume, more discernment

by jesus.cruz | Apr 20, 2026 | Sin categoría

For decades, distribution was measured by a simple and apparently indisputable parameter: more volume, more growth; more points of sale, more success. However, in the premium universe, this logic is beginning to show its limits. Today, we are witnessing a quiet but...
The One-Stop-Shop Model by Ludovico Soranzo: Efficiency, Selection and Full Service

The One-Stop-Shop Model by Ludovico Soranzo: Efficiency, Selection and Full Service

by jesus.cruz | Nov 18, 2025 | Sin categoría

The needs of today’s market are clear: if you want to be competitive, HoReCa, distribution, and retail clients are no longer looking only for products. Those are relatively easy to find. Their expectations go further. What they need is logistical support, a curated...
Champagne Jean de la Fontaine: elegance, exclusivity and character. Ludovico Soranzo’s bet on a champagne with soul.

Champagne Jean de la Fontaine: elegance, exclusivity and character. Ludovico Soranzo’s bet on a champagne with soul.

by jesus.cruz | Oct 28, 2025 | Sin categoría

In the prestigious Champagne region, there are names that stand for distinction, tradition, and class. Jean de la Fontaine is one of them.And at Ludovico Soranzo, we are proud to hold the exclusive distribution of this maison, which perfectly embodies our philosophy:...

Recent Posts

  • Why you won’t find the best vermouth at the supermarket
  • The amaro you don’t know: the rebirth of the most Italian category of all
  • The future of premium distribution: less volume, more discernment
  • The One-Stop-Shop Model by Ludovico Soranzo: Efficiency, Selection and Full Service
  • Champagne Jean de la Fontaine: elegance, exclusivity and character. Ludovico Soranzo’s bet on a champagne with soul.

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With over 40 years of its founder’s know-how in the Beverage Industry, Ludovico Soranzo is the strategic partner par excellence for professionals in the Horeca and retail channels, as well as specialised and online shops and supermarkets.

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