In recent months, we at Ludovico Soranzo have worked tirelessly and with determination, going beyond our usual logistics and distribution tasks.
Sometimes, it is necessary to focus on ourselves, to devote time to ourselves: to define who we are and, above all, who we want to continue to be for our customers and partners.
Because a company, led by its founder and current CEO with over 40 years of know-how, does not grow only in terms of its catalogue, offerings, or markets. It grows when it stops to look within itself and decides to project itself into the world with a renewed, more powerful identity, but above all, one that is more in line with its present and its authentic essence.
A process of evolution through a strategic approach
Renewing our brand identity was not just a stylistic exercise; it was a strategic decision.
In an increasingly demanding and competitive global market, we needed a clear and consistent brand image to convey who we are today: a trusted partner in the national and international distribution of premium beverages, with a reliable portfolio, exclusive brands, and a clear vision of the future.
For this reason, we have been working tirelessly over the past few months on three key points that are essential to us:
1. A new logo and visual identity.
The new logo is more than just an image; it is a statement.
Refined, balanced and contemporary, it represents our commitment to excellence, our Italian heritage, and our global reach.
Alongside a new colour palette, sober yet bold typeface and consistent brand assets, this new visual identity will form the basis of our communications strategy in the years to come
2. A brand with purpose and character.
Renewing a brand means reconsidering its narrative and the way it connects with and communicates to its surroundings.
We have redefined our positioning and key messages to better reflect our values of professionalism, selection, trust, and a long-term vision.
Ludovico Soranzo does not simply identify as a supplier, but as a strategic partner capable of offering solutions to its customers.
It is a modern redistribution platform with the ambition of becoming a true one-stop shop for national and international operators seeking excellence, efficiency and differentiation.
3. A digital presence that lives up to expectations.
Like our social media strategy, Ludovico Soranzo’s new website responds to a concrete need: to present everything we are and everything we offer in a clear, attractive and accessible way.
Built using a modern, international corporate approach, the website is a fundamental tool for presenting our offering to new contacts while consolidating relationships with existing ones.
The content has been designed to explain who we are, what we do, and how we work, with a particular focus on our strategic areas: Exclusive brands, Brand Partners and international distribution.
Social networks, for their part, will be our ‘real-time’ showcase, where we will share news, trade fair appearances, product launches, collaborations, and aspects of our company culture. This will allow us to enter channels in which we have not previously been present, and which will become strategic for us from now on.
The ideal setting: The TFWA World Exhibition & Conference 2025.
Our upcoming visit to the TFWA World Exhibition & Conference 2025 in Cannes from 28 September to 3 October will undoubtedly be the perfect opportunity to showcase all this work. More information about the TFWA
This is an international benchmark event for the duty free and travel retail sector, where leading global brands, distributors and buyers meet every year.
It is an environment we know well, and we return to it every year with the conviction that it is one of the most strategic scenarios for the growth and consolidation of our business.
For us, TFWA is so much more than just a trade fair. It is a meeting point. It is a place where we can strengthen our relationships with suppliers, reconnect with national and international customers, and engage with new contacts who are looking for quality, reliability, and distinctive offerings in the beverage sector.
This year, we are also adding value with a new image that reflects our founder’s 40-year journey and all that we have built upon it.
We are a brand ready to take the next step, having been consolidated from an operational point of view and renewed visually.
A pivotal moment for an evolving company
This new phase also reflects the growth we have experienced in recent years.
We have increased our operational volume, expanded our international network, and strengthened our portfolio with exclusive products such as Jean de La Fontaine Champagne.
We are the official Italian distributors of this brand, as well as other partner brands such as Jean Call Champagne and Célène Crémant de Bordeaux.
These premium products complete our reliable and versatile offering.
Ludovico Soranzo, preparing today… for the future.
Ultimately, this renewal is not a point of arrival, but a point of departure.
A way to align ourselves with what we already are and what we want to continue to be: a company with reliable roots, an international vision and an evolutionary spirit.
We are ready to show the world our new evolution.
And we can’t think of a better place to do so than at TFWA Cannes 2025.
Thanks to the expertise of founder Ludovico Soranzo, spanning over 40 years in the beverage industry, the company is the strategic partner of choice for professionals in the Horeca and retail channels, as well as specialized shops, online shops, and supermarkets.
